Competent to Confused: Common Mistakes Smart People Make in Entrepreneurship
With Alison Arnoff
ALISON ARNOFF
Executive Coach
Alison Arnoff is an executive coach and former tech industry leader with over 30 years of experience growing from engineering roles into senior leadership. Her career includes seven startups and six successful exits through IPOs and acquisitions, giving her firsthand insight into both building and reinvention. Today, alongside coaching senior tech leaders, she helps experienced professionals turn their hard-earned expertise into purposeful and sustainable second-act careers.
