Understand what your promotion needs to accomplish.
Start connecting promotional activity to a clear business purpose instead of doing things simply because they're on the marketing list.
Foundational Marketing Training
Stop guessing. Start understanding your marketing.
BOOST! gives you the foundational marketing principles every business owner should understand before spending more time, energy or money on promotion.
Enroll in BOOST! β
Build Before You Add
Marketing gets easier when you understand what's underneath it.
Business owners are constantly being handed new promotional tactics. Post here. Advertise there. Send this. Build that.
But without a foundation underneath those activities, it's difficult to know which ones make sense for your business β or whether they're working together at all.
BOOST! takes you back to the principles that make the tactics easier to understand.
The Foundation
Start with the Laws of Promotion.
BOOST! is based on Leslie's Laws of Promotion β practical principles developed through decades of real-world marketing and public relations experience.
Give every marketing activity a reason to exist.
Learn to look beyond the tactic itself and ask what role it should actually play in moving your business forward.
Make marketing decisions you can actually explain.
Build enough understanding to decide what belongs in your marketing β and what doesn't.
A Better Starting Point
The goal isn't to do more marketing.
It's to understand your marketing well enough to do the right things with greater purpose, consistency and confidence.
Inside BOOST!
A focused introduction to the Laws of Promotion.
Three quick lessons help you work through the marketing basics that business owners are too often expected to somehow already know.
Learn the principles behind the activity.
Move beyond a collection of tactics and begin understanding the thinking that should guide your promotional decisions.
Connect the ideas to your own business.
Use practical activities to think through the principles in the context of the business, audience and goals you actually have.
Leave with a stronger place to build from.
Use what you've learned to make the next marketing decision from understanding rather than pressure or guesswork.
What's Included
Everything you need to get the foundation in place.
BOOST! keeps the learning focused so you can understand the concepts, work through them and put them to use without turning marketing into another full-time job.
Three focused lessons
Video training with Leslie
Downloadable activities
An opportunity to learn live
Learn From Experience
Decades of experience. Without decades of trial and error.
Leslie A.M. Smith has been helping businesses understand marketing and public relations since 1994.
She's worked with clients across more than thirty industries, helping business owners turn promotional confusion into practical decisions they can understand and control.
BOOST! distills that experience into the foundational thinking she believes every business owner deserves to know.
βLeslie is a fantastic instructor, and professional person to work with! She finds very creative, interactive, and efficient ways to communicate years of experience.ββ D. Flores
Enroll in BOOST!
Build your marketing on something stronger than guesswork.
Start with the principles that help you understand why you're promoting your business β before deciding what tactic to add next.
Learn at your own pace, work through the practical activities and start making your marketing decisions from a stronger foundation.
BOOST! Training
$69
Foundational digital marketing training with Leslie A.M. Smith.
Enroll in BOOST!
β
Next in the Learning Path
Velocity
Turn your marketing understanding into a plan built around your offers, audience, objectives and business.
Start With the Foundation
Make your marketing decisions from understanding.
BOOST! gives you the practical foundation to stop guessing and start thinking about your marketing with greater clarity and purpose.
Enroll in BOOST! β