Every new tactic sounds like the missing piece.
So you keep adding platforms, ideas and activities without knowing whether they belong in your marketing at all.
Free On-Demand Training
Marketing shouldn't feel like a game you don't know the rules to.
Escape Marketing Mania is a free introduction to Leslie A.M. Smith's no-nonsense approach to marketing β designed to help you step out of the promotional chaos and start making sense of what your business actually needs.
Sound Familiar?
You're doing plenty of marketing. It just doesn't feel like marketing is working.
You post. You email. You update the website. You hear about something else you're apparently supposed to be doing, so you add that to the list too.
Before long, marketing becomes a collection of disconnected activities competing for your attention.
The problem isn't necessarily that you're not doing enough. You may simply be doing things without a clear reason for doing them.
Marketing Mania
More activity isn't the same thing as more progress.
When you don't have a clear marketing foundation, almost every new idea can feel equally urgent.
You're making decisions without a framework.
It's difficult to know what deserves your attention when you're not clear about what each marketing activity is supposed to accomplish.
Marketing starts taking over the business.
Instead of supporting the work you actually want to do, promotion becomes another endless job you're trying to keep up with.
Here's the Good News
You can stop trying to do everything.
Good marketing isn't about keeping up with every possibility. It's about knowing what you're trying to accomplish and choosing the activities that help you get there.
Inside the Training
Start seeing marketing differently.
Escape Marketing Mania gives you a simpler way to think about promotion before you add another tactic to your plate.
Recognize what's creating the chaos.
Understand why marketing can feel so overwhelming β even when you're already putting significant effort into it.
Step back from random activity.
Begin separating meaningful marketing decisions from the constant stream of things you've been told you should do.
Think about promotion with more intention.
Start connecting what you're doing to what your business actually needs to accomplish.
Find a more manageable way forward.
Leave with a clearer understanding of what to think about before choosing your next marketing move.
Free On-Demand Training
Escape Marketing Mania
Give yourself permission to stop chasing. Settle in, press play and let Leslie walk you through a simpler way to think about marketing your business.
Escape Marketing Mania
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Watch at your own pace.
No need to take on another marketing assignment. Start by understanding what's creating the noise β and what you can stop doing.
Meet Leslie
Marketing is complicated enough. Teaching it doesn't need to be.
Leslie A.M. Smith has been helping businesses understand marketing and public relations since 1994.
Through decades of working with business owners across a wide range of industries, Leslie has seen the same frustration again and again: smart people who know their businesses incredibly well but have never been given a practical framework for promoting them.
Her approach strips away the noise and teaches marketing in straightforward terms so business owners can understand what they're doing, why they're doing it and what should come next.
More About Leslie β
The No-Nonsense Guide
Laws of
Promotion
Promotion
From Leslie's Bookshelf
The thinking behind the training.
Good promotion doesn't happen in isolation. It works because the rest of your marketing is working with it.
Leslie believes every business owner should have a working understanding of the marketing mix β not simply focus on promotion alone. Your product, pricing, place and promotion all influence one another.
Product
Price
Place
Promotion
In 2020, Leslie published Laws of Promotion to put that philosophy into a practical guide written for small businesses and nonprofits.
It's marketing explained in language you can actually use β helping you understand the fundamentals, evaluate what you're doing and put promotion in motion without making the process more complicated than it needs to be.
Find Laws of Promotion on Amazon β
This Is For You If
You know your business better than you know marketing.
That's not a problem. That's exactly where this training begins.
You're running a small business.
Marketing is only one of the many things demanding your attention, and you need it to become more manageable.
You're tired of conflicting advice.
Every expert seems to have a different answer about what you should be doing, and you're ready for a clearer way to evaluate those choices.
You're doing things without knowing why.
You've accumulated marketing activities over time but aren't sure how they connect to a larger strategy.
You want marketing to make sense.
You don't need to become a professional marketer. You want enough understanding to make smart decisions for your own business.
βHer approach is so practical, focusing on where you want to go with your business and then building an outcome-driven plan to get there. Leslie makes marketing make sense!ββ C. Medina
When You're Ready for More
Escape the mania. Then build the foundation.
Once you understand why random marketing activity creates so much frustration, BOOST! takes you into the fundamental principles that help you make stronger promotional decisions.
Start Here
Marketing can make more sense than this.
Start with Escape Marketing Mania and discover a simpler, more intentional way to think about promoting your business.
Watch the Free Training β