Practical, straightforward digital training designed to help business owners understand their marketing, make better decisions and stop wasting energy on things that don't belong in the plan.
Find Your Next Step →You need to understand enough to know what your business needs, what it doesn't and why you're choosing one marketing activity over another.
That means you don't have to become an expert in every platform, algorithm or trend that appears in your feed.
Start with the fundamentals. Build your understanding. Create a plan. Then keep moving.
You don't need the biggest course library. You need the right learning at the right point in your business.
Each program builds a different part of your marketing understanding. Start with the place that sounds most like where you are now.
Get out of reactive marketing mode.
If marketing feels like a constant stream of things you're supposed to be doing, start here.
Escape Marketing Mania introduces Leslie's no-nonsense approach and helps you step back from random promotional activity so you can begin thinking about your marketing with more intention.
Build a stronger marketing foundation.
If you're ready to stop guessing and understand the principles underneath effective promotion, BOOST! is your foundation.
Through focused video training and practical activities, Leslie introduces the Laws of Promotion and helps you connect those principles to your own business.
Turn your marketing into a real plan.
If you have plenty of marketing ideas but no clear strategy connecting them, Velocity helps you bring everything into focus.
Work through your offers, audience, objectives, strategies and tactics to create an outcome-driven marketing plan built around the business you're actually running.
Keep the momentum going.
Building the plan is one thing. Living with it, adjusting it and making decisions as your business evolves is another.
Continuum gives Velocity graduates ongoing access to guidance, feedback, learning and conversation while they put their marketing plans into practice.
You don't need to know every tactic. You need enough clarity to recognize what belongs in your business, what doesn't and what deserves your resources.
Focused learning for specific communication and promotional skills that sit alongside the core McCormick L.A. training path.
Learn how traditional media can still play a meaningful role in reaching your audience and strengthening your visibility.
Understand how your communication style affects colleagues, clients and teams — and what it communicates about your personal brand.
More than thirty expert conversations and practical trainings for experienced professionals creating what's next.
Explore perspectives on business, career, life, finance, marketing, networking and skill-building — all available to learn from at your own pace.
Leslie has spent more than three decades working in marketing and public relations across a wide range of businesses and industries.
The platforms have changed. The noise has certainly changed. But the value of understanding what you're trying to accomplish before deciding what to do has not.
No flim-flam. Just marketing that makes sense.
Leslie's free on-demand training will introduce you to a simpler, more intentional way to think about promoting your business.
Watch the Free Training →
Get started today before this once in a lifetime opportunity expires.
