Built around the business you actually have.
Your offers, resources, audience and priorities become the starting point for the decisions you make.
Strategic Marketing Training
Stop collecting marketing ideas. Build a plan.
Velocity helps you turn your offers, audience, objectives and ideas into an outcome-driven marketing plan built around the business you're actually running.
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Beyond Tactics
A collection of marketing activities isn't the same thing as a marketing plan.
You can have a website, an email list, social media accounts, events, advertising and a dozen ideas for what to try next β and still not have a clear marketing strategy.
Velocity helps you step above the individual tactics and look at how the pieces should work together.
Instead of asking, βWhat should I do next?β you begin asking, βWhat am I trying to accomplish β and what will actually help me get there?β
Your Business. Your Plan.
Strategy gets useful when it becomes specific.
Velocity isn't about handing you a generic marketing formula. It's about helping you build a plan around your own business, audience and objectives.
Connected to an outcome instead of a trend.
Move beyond promotional activity for activity's sake and connect your choices to what the business needs to accomplish.
Designed to become something you can actually use.
The goal isn't an impressive strategy document. It's a plan you understand, control and can put into action.
The Difference
You won't leave with Leslie's answers. You'll leave knowing yours.
Velocity gives you a framework, guidance and practical tools for making decisions about your own marketing β because the plan has to work for your business long after the training ends.
Build the Plan
Bring the important pieces into the same conversation.
Marketing becomes much easier to evaluate when you can see how your offers, audience, objectives, strategies and tactics relate to one another.
Velocity guides you through those decisions so the activities you choose have a clear reason for being in the plan.
What are you asking people to choose?
Get clear about what you're promoting before deciding how you're going to promote it.
Who do you actually want to reach?
Define the people your marketing needs to connect with rather than trying to speak to everyone.
What needs to happen?
Give your marketing a destination so you can make better decisions about what belongs in the plan.
How will you move toward it?
Determine the broader approach that connects your objectives to the people you want to reach.
What will you actually do?
Choose promotional activities because they support the strategy β not simply because they're available.
The Velocity Experience
Work through the thinking β not just the theory.
Velocity is designed to help you create a customized marketing plan rather than simply consume information about marketing.
Leslie guides the process while the worksheets and planning activities bring the decisions back to your own business.
Guided video training
Downloadable worksheets
Customized marketing plan
Personal guidance from Leslie
What You Walk Away With
A marketing plan you created, understand and can control.
Not someone else's formula. Not a pile of disconnected tactics. A plan built around where your business is going and the promotional decisions that can help move it there.
Velocity Is for You If
You're ready to move from marketing activity to marketing direction.
You have plenty of marketing ideas but no clear plan connecting them.
You want to get clearer about your offers and the people you most want to work with.
You need marketing objectives that make it easier to decide which strategies and tactics belong.
You want a practical plan you can implement and adjust without handing control of your marketing to someone else.
Your Guide
Strategy taught by someone who's spent decades doing the work.
Leslie A.M. Smith has worked in marketing and public relations since 1994, helping clients across more than thirty industries.
That experience matters because marketing decisions rarely happen in perfect textbook conditions. Businesses have limited time, competing priorities, changing markets and real customers.
Velocity brings that real-world perspective into the classroom so you can build a plan that's strategic enough to matter and practical enough to use.
βHer approach is so practical, focusing on where you want to go with your business and then building an outcome-driven plan to get there. Leslie makes marketing make sense!ββ C. Medina
Velocity
Ready to build your marketing plan?
Velocity takes you through the decisions that turn scattered marketing activity into a plan built around your actual business.
Work through the training, apply the framework and leave with something you can continue using as your business moves forward.
Enrollment
Velocity
Build an outcome-driven marketing plan around your offers, audience, objectives, strategies and tactics.
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Continue
Continuum
Ongoing guidance, feedback, learning and community for Velocity graduates putting their marketing plans into practice.
Build the Plan
Give your marketing somewhere to go.
Move beyond disconnected promotional activity and build a marketing plan you understand, control and can actually put to work.
Explore Velocity β