Start
Escape Marketing Mania
Stop running yourself ragged chasing random promotional tactics. Get introduced to a simpler, no-nonsense way of thinking about your marketing.
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Practical Marketing. Real Experience.
Marketing training for people with a business to run.
You don't need another marketing trend to chase. You need to understand what matters, why it matters and what to do next. Leslie A.M. Smith brings decades of marketing and public relations experience into practical online training designed to help you promote your business with confidence.
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No hype. No jargon. Just marketing that makes sense.
Experience, Distilled
Decades of experience. Without decades of trial and error.
You're already running a business. Marketing shouldn't become your second full-time job.
Leslie's online training turns more than three decades of marketing and public relations experience into straightforward guidance you can actually use.
Understand the foundations. Make better decisions. Stop wasting energy on marketing that doesn't have a clear reason to exist.
A Better Way to Learn
Learn enough marketing to make confident decisions about your business β without turning marketing into your entire business.
The Learning Path
Start where you are. Build what you need.
McCormick L.A. School gives you a practical path from marketing confusion to a clearer foundation, a real strategy and ongoing support.
Build
BOOST!
Build the marketing foundation every business owner should understand before spending more time, energy or money on promotion.
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Plan
Velocity
Get clear about your offers, audience and objectives, then turn that understanding into an outcome-driven marketing plan built around your actual business.
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Continue
Continuum
Keep your strategy moving with ongoing guidance, feedback, learning and conversation alongside other Velocity graduates.
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The No-Nonsense Approach
You don't need to become a marketer.
You need marketing to make sense β so you can understand what your business needs, choose what deserves your attention and make decisions with greater confidence.
Meet Your Instructor
Hi, I'm Leslie.
I've been helping businesses understand marketing and public relations since 1994.
Over the years, I've met countless smart, passionate business owners who know their work inside and out β but feel completely overwhelmed when it's time to promote it.
They don't need more marketing noise. They need a strong foundation, a clear understanding of what they're trying to accomplish and a plan they can actually use.
That's what I teach here.
βHer approach is so practical, focusing on where you want to go with your business and then building an outcome-driven plan to get there. Leslie makes marketing make sense!ββ C. Medina
More Ways to Learn
Build the business that fits what's next.
On-Demand Learning
The Second Act Business Summit
More than thirty expert conversations and practical trainings for experienced professionals creating their next chapter. Explore business, career, lifestyle and skill-building perspectives at your own pace.
Specialized Training
Keep building your skills.
Focused digital training for the specific communication and promotional skills that help businesses get seen, understood and remembered.
Media Relations
Learn how traditional media can still play a meaningful role in reaching your audience and strengthening your visibility.
MOOD SENSE β Communication Styles
Understand how your communication style affects the way you work with colleagues, clients and teams β and what it communicates about your personal brand.
No-Nonsense Marketing Insights
A little less marketing noise would be nice, wouldn't it?
Get practical ideas and straightforward marketing guidance from Leslie delivered to your inbox.
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